THE OVERALL SIGNIFICANCE OF THE LAUNCH, INCLUDING EXTRACTS FROM THE PRESENTATIONS

FREEDOM: The End Of The Human Condition – the book that saves the world – was launched in London on 2 June 2016 at the Royal Geographical Society (RGS) to an invitation-only audience of reporters.

Tim Macartney-Snape (AM OAM), Patron of the World Transformation Movement, introduced the book’s author Jeremy Griffith and Sir Bob Geldof (FRGS), who gave the keynote address. In his introduction, Tim said that “Sir Bob will speak first about the crisis facing the world after which Jeremy will present the solution to that crisis.” (WATCH & READ ALL OF TIM’S INTRODUCTION)

Most excitingly – and appropriately because he is regarded as the conscience of the world and someone whose concern for humanity is second to none – Sir Bob then gave his address, which wonderfully encapsulated this concern as well as his appreciation of where the answers to the world’s problems must come: “I’ve never felt the world more threatening, more fractious, more fissiparous, more febrile…We need to think, we need new ideas, we need proselytisers, we need obsessed people, which I think Jeremy is. We need him to be questioned. We need ‘FREEDOM’ to be argued, we need it to be read and talked about and understood. It may be right, it may be wrong. But you need someone as committed as Jeremy to trying to understand what gets us here...Never before have we needed genius, magic and power more; and the word I’d add to that is thought and thinking...Jeremy made me think afresh and think differently. I hope he does it with you.” (WATCH & READ ALL OF SIR BOB’S ADDRESS)

Finally, in the above video, Jeremy presented the all-exciting, all-important explanation of the human condition. To begin, he acknowledged Tim’s wonderful support in bringing these answers to the world; he then thanked Sir Bob for his extraordinary honesty in describing the plight of the world, an honesty that Jeremy described as being “like the coming of the summer rains that water the parched Earth!” In his presentation Jeremy explained how “All the ailments the world suffers from are symptoms of the deeper issue of the human condition. Which means that to fix the world we have to fix the human condition, and that’s what ‘FREEDOM’ does. It solves the underlying, real issue that’s been crippling the human race.” (READ JEREMY’S EXPANDED ADDRESS, THE IDEAL INTRODUCTION TO ‘FREEDOM’)

After the launch, most of the audience stayed on and listened to a very interesting discussion between Jeremy and a member of the audience. (WATCH THE POST-LAUNCH DISCUSSION)

The RGS was the most appropriate venue in the world to hold this momentous event because it is where the late Sir Laurens van der Post – the most quoted author in ‘FREEDOM’ and the inspiration in Jeremy’s life – made his impassioned plea for the explorers of the world to investigate the inner realm of the human condition, a plea that Tim Macartney-Snape played for the audience in his introduction. In his 1990 RGS Television Lecture of the Year, Sir Laurens said, “It’s been said that the explorers in mankind must be singularly unemployed because there’s nothing left in this world to explore. Well of course that depends on what you mean by exploration...in the sense to which exploration is both an exploration into the physical and into the spirit of man there is a lot ahead to do…the future is in your keeping...there is exploration in reverse to do. We must go sharply into reverse...we must rehabilitate ourselves. We must get our old natural selves to join with our other conscious, wilful, rational, scientific selves…Your job is not over.”

It is precisely this reverse exploration into the human condition that ‘FREEDOM’ has successfully navigated.

So as these extraordinary presentations demonstrate, we had the right people and the right venue to launch ‘FREEDOM’ — what an historic day for the human race!

PHOTOS FROM THE LAUNCH

ADVERTISING CAMPAIGN

An extensive advertising campaign was run over the launch period including large ads in all the major newspapers in the English speaking world, such as the ones below: The New York Times, The Wall Street Journal, The Times (UK) and The Australian.

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The New York Times

The Wall Street Journal

The Times

The Australian

As a result of this major advertising campaign, ‘FREEDOM’ has been downloaded over 25,000 times from our website, the significance of which will be talked about in the Publicity section directly below.

SAMPLE OF THE PUBLICITY ‘FREEDOM’ IS RECEIVING

As mentioned in the Advertising section above, the major promotional campaign has resulted in ‘FREEDOM’ being downloaded over 25,000 times from our website. However, since ‘FREEDOM’ is introducing a completely new paradigm of understanding there is a great deal to read, consider and digest, and so it makes sense that it will take time for those who have begun reviewing the book to be able to comment in any meaningful way. As Jeremy emphasises in chapter 1:4, there’s also the problem of the ‘deaf effect’, humans’ subconscious fear of discussion of the human condition, which also limits peoples’ ability to access and appreciate ‘FREEDOM’. It is, however, the issue of the paradigm shift that is the major problem – ‘FREEDOM’ basically upends our entire existing framework of knowledge. When the blinds are drawn on the human condition the light inevitably reveals a universe of previously hidden truths – about the relationship between men and women, about the left and right wings of politics, about mechanistic science leading humanity to oblivion, about the nurturing origins of humans’ moral nature and our species’ cooperative, loving past, about the demystification of God and religion, about the differences in levels of innocence between individuals and races, about sex as humans practice it, etc, etc – bringing about a massive future shock. As Bono of the band U2 recently said, “truthfulness will blow things apart”!

While a number of journals have reviews commissioned, guest articles by Jeremy Griffith are already appearing, such as this Irish Times article that appeared on 30 May 2016, and this i-MAGAZINE article that is appearing in the July-December 2016 issue.

VIEW THE ARTICLE HERE

VIEW THE ARTICLE HERE

‘FREEDOM’ IN BOOKSTORES

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These are some of the window displays for ‘FREEDOM’ in the bookstores in Australia, the first one being the display in Dymocks in George Street in Sydney, Australia’s biggest bookstore. And these are only what’s happening in Australia; a similar launch of ‘FREEDOM’ is occurring throughout the English speaking world: in the USA, Canada, England, Scotland, Wales, Ireland, South Africa and New Zealand.