As well as read the essay below, you can

Please note, links to all the Freedom Essays are included at the end of this essay. Open any essay to read, print, download, share or listen to it (as a podcast).



This is Freedom Essay 59


Shouldn’t the WTM’s website be toned down,
all the ‘hyperbole’ removed and the ‘congested’,
‘loud’ and ‘aggressive’ layout replaced with
a gentler, more welcoming format?


By Jeremy Griffith, 2018

(This essay also appears as FAQ 1.17)


The WTM receives responses, especially from the younger millennial or ‘Y’ generation (those under 35 in 2018 who were born between 1982 and 1998) and the subsequent ‘Z-generation’, complaining about our website having ‘imposing, even aggressive, big bold, garish fonts and text, and loud colouring, even flashing titles’, and a ‘congested, too intense, cluttered format’and to be ‘too pushy with off-putting hyperbole, with big claims like “this is the book that saves the world” and “watch the human condition being solved and the world saved”’; and that ‘You are looking like you’re trying to sell something all the time with Jeremy holding his book up, etcall features that our university lecturers tell us to look for as being signs of someone promoting the bogus, pseudo science that characterises dangerous, deluded, mindless, mind-controlling cυlts’; and that ‘You just need to let the reader or viewer discover for themselves the truth and importance of your workbasically your website needs to offer a little bit of comfort and trust, it needs to portray Jeremy and the message with elegant simplicity and utter integrityyou will be far more effective if you’re not so loud and pushy with your message.’


Top of WTM Homepage

The top of the WTM’s homepage that some say should be ‘toned down’




Jeremy Griffith’s response:

Having lived in denial of our alienated human condition there has been no recognition of the ever-increasing levels of upset anger, egocentricity and alienation as humanity’s heroic but corrupting search for knowledge progressed, and, as a result, there hasn’t been any recognition that the ever-accelerating increase in upset has now reached terminal levels. As I mentioned in Video/​Freedom Essay 4, Plato broke the rules of denial when he recognised all of this when he described humans becoming conscious and able ‘to order their course of life for themselves’ and as a result ‘the separation [from our soul occurred], when the world was let go [when the corrupt state of the human condition emerged], after which ‘at first all proceeded well enough [our intellect mostly deferred to our instincts], but, as time went on, there was more and more forgetting [more and more dishonest denial with its psychosis-increasing alienated separation from our instinctive self or soul because it was criticising us more and more]…​and at last small was the good, and great was the admixture of evil, and there was a danger of universal ruin to the world’ (The Statesman, c.350 BC; tr. B. Jowett, 1871, 273). As I said in that video, that is clearly the situation we have arrived at today where the upset in humans is now so great we ARE facing the ‘universal ruin’ of the world. (I might mention that some 400 years before Plato, his compatriot Hesiod also truthfully recognised humanity’s deterioration from, as he described it, a ‘Golden Age’ of original innocence, to a ‘Silver Age’ when there was still some innocence, to a ‘Bronze Age’ when men were war-like, to a ‘Heroic Age’ when upset was civilised, and then finally to the completely corrupt ‘Iron Age’, which has now arrived, where ‘Corrupt the race, with toils and grief opprest / Nor day nor night can yield a pause of rest / …Speeds the swift ruin which but slow began’ (The Remains of Hesiod the Ascræan, tr. C.A. Elton, pp.23-24).)

The fact is that on a graph of the ever-increasing levels of psychosis in humans, the levels of psychosis have been increasing so rapidly lately that the line tracking the increase is in free fall, with the amount of upset virtually doubling in each new generation! There has been a colossal change from the happiness and optimism of the 1950s and ’60s (as evidenced by the excitement of the music of those eras‘the golden age of pop’ as U2 described it in God Part II), to the 1980s and ’90s when technology shrunk the world so that all the angst of the rapidly escalating alienation in people and all the resulting upset horror in the world massively spread and traumatised and virtually destroyed all the innocence of children from then on (as evidenced by the music of these subsequent generations, which changed from the 1950s and ’60s excitement to frightening head-banging angst, and now completely burnt out, muted music). In paragraph 944 of FREEDOM, it is reported that 96 percent of American families are now [in 1993] dysfunctional’, and that was 25 years ago! George Orwell wasn’t far off the mark when he titled his book about the arrival of terminal alienation Nineteen Eighty Four.


Artwork for stage production of ‘Nineteen Eighty Four’ by George Orwell

Insightful, terminal-alienation-revealing artwork for a recent stage production of 1984


Not only has music reflected the state of upset of current generations, so has clothing, with recent generations wearing only muted dark and dull colours on often torn and worn out looking fabrics, with minimalist t-shirts obligatory. No one wears decorative clothing or bright colours anymore. It’s like everyone is trying to out-do each other in how drab and understated they can dress. In truth they are making an honest statement about how psychologically exhausted and alienated they actually are, which their zombie street parades further reveal (see Video/​F. Essay 1). Yes, the truth really is that our streets are drudging dirges of psychological cadavers.

With regard to how burnt-out and muted the latest generations are, a 2018 study by ‘social scientists seek[ing] explanations for millennials’ moderate ways’ said that ‘something is up’, ‘teenagers seem lonelier than in the past’, and talked of ‘young people becom[ing] virtual hermits’, and of ‘taking it slow. They are slow to drink, have sex and earn money.’ It said that ‘teenagers are getting drunk [on mind-numbing alcohol] less often’ and ‘other [escapist] drugs are also falling in favour’, and ‘young people [are] harming each other much less than they used to. Fighting among 13 and 15-year-olds is down across Europe’, and ‘teenagers are also having less sex’. It said that ‘In short, young people are less hedonistic and break fewer rules than in the past. They are “kind of boring”’ (‘Teenagers are better behaved and less hedonistic nowadays but they are also lonelier and more isolated’, The Economist, 10 Jan. 2018). The truth is that the last refuge for the terminally alienated is dissociation from the world. In fact, the epidemic numbers of children now suffering from the extremely agitated mental condition of ADHD, and the completely-dissociated-from-the-world state of autism, shows how Plato’s predicted ‘universal ruin’ stage of upset is upon us.

The fact is the paralysed, can’t-cope-with-anything, aptly titled ‘snowflake’ millennials are now describing themselves as ‘The Burnout Generation’although, unable to acknowledge their extreme psychosis from the end play state of the human condition as the real reason for their burn-out, they are blaming it on such superficial causes as stress from the overuse of ‘smartphones’ and from ‘the 2008 financial crisis’; to being ‘scared’ of the world due to ‘intensive’ ‘helicopter parents’; and in general to the ‘mental load’ produced by the ‘systems of capitalism and patriarchy’! (Anne Helen Petersen, ‘How Millennials Became The Burnout Generation’,, 5 Jan. 2019; see


A popular online depiction of the imminent zombie apocalypse

Zombie street parades (see Video/​F. Essay 1), which have become popular of late,
let the truth out about just how the endgame state of terminal alienation is upon us.


What is so significant about this extremely rapid increase in upset is how it has affected what the current completely exhausted, ‘universal ruin’-arrived, end-play millennial and Z-generations can cope with in terms of truthful, penetrating analysis of the human condition. The fact is these aptly titled ‘snowflakes’ find any, even remote, discussion of the human condition totally unbearable. And not only can they not cope with any penetrating analysis, they demand that, like their clothing, websites be designed to comply with their backed-off, intensity-turned-right-down, dissociate-from-the-world attitude. They want lots and lots of white space or ‘air’ on the pages, and the text to be as small and non-threatening as possible. This is such a contrast to members of the ’60s generation, and, to a somewhat lesser extent, members of the ’70s generation, who expect important statements to stand out and be emphasised, and don’t want to have to find their way through lots of space separating what’s being put forward, or struggle to read unnecessarily small text.

Some of our Sydney WTM Centre members have recently attended marketing seminars where they were told that anyone under the specific age of 35 can’t be reached with conventional advertising. They were told the under-35s require ‘a much more backed-off, minimalist, even oblique-messaging approach’. Reference to the crippled, so-called ‘snowflake’ state of those under the precise age of 35 has been mentioned a number of times in the media lately. For example, in an article in The Australian in August 2017 titled ‘The silly old buggers are voting in droves’, columnist Nick Cater wrote that ‘Seldom, if ever, has age been such an important determinant of political attitudes in Western democracies. Millennialswho for convenience we will think of as voters aged 18 to 34behave very differently from the older generations in ways that political science has yet to explain [because, as mentioned, the resigned world can’t deal with the psychological aspect of human behaviour]…​[millennials have] a tyrannical devotion to political correctness [because their upset is so great they can’t trust themselves to live out their upset and therefore strict obedience to cooperative principles is all they can imagine ever working]…Had the millennials prevailed in Britain [in recent elections], for example, Jeremy Corbyn [the extreme socialist leader of the left-wing Labour party] would have won by a landslide’.

Our own analytics feedback from marketing our understanding of the human condition reinforces just how terminally alienated the human race is becoming, because we get virtually no response at all to our advertisements about the human condition from people under the age of 35 (in 2018). For all but a rare few of those under the age of 35, the subject matter of FREEDOM of the all-important issue of our species’ troubled human condition has become just too confronting and unbearable to think about. Indeed, so alienated are younger generations now that any deeper thinking at all has become impossiblewhich is why universities provide ‘trigger warnings’ on any confronting subject matter, ‘safe spaces’ for students to escape reality, and protection from ‘microaggressions’. In fact, as mentioned, millennials are being described as ‘snowflakes’ because they ‘melt’ if placed under any pressure. It certainly is endgame for the human race when humans completely give up on thinking, which is what has happened to those under 35. Universities have been places of learning, but how can you learn and seek truth if you aren’t prepared, expected or even challenged to think anymore?


Safe space university cartoon


An article titled ‘Coming to grips with the millennial mind’ provides another example of just how tragically alienated current generations are: ‘“I can no longer teach with these new brains”, says an exasperated…mathematics lecturer at the University of Sydney…The core problem, she says, is the diminishing capacity of undergraduates for “linked thinking”. And it’s not just a problem in the classroom…“they struggle to understand why they’re feeling the way they do. They’ve trained themselves in first-step thinking. Their worlds are constructed of disconnected moments”…​the digital revolution has come on so fast that the brain is being remade in decades, not eons…“They don’t turn up for lectures and they don’t ask questions. They have no idea about the interactive process.” She describes a sea of “glazed eyes”’ (The Australian newspaper, 30 Dec. 2018).

Obviously the one subject that absolutely requires ‘linked’, ‘interactive’ ‘thinking’ is the issue of the human condition. So, the reality is millennials and subsequent generations cannot be reached by us, which is evidenced by the fact that, as I mentioned, our analytics show that we get virtually zero response to our advertisements from them. The extent of the ‘deaf effect’ our analysis of the human condition causes the resigned mind is complete in the case of millennials and subsequent generations.

What the comments we have received from millennials and subsequent generations amount to is a demand that we stop presenting truthful, confronting information. Basically they want us to ‘dumb it down’, stop telling the truth, retreat right back deep into the darkest corner of Plato’s cave of denial where they are living. While the inclination of all resigned minds is to want us to ‘dumb down’ our website, make it less confronting, millennials and subsequent generations absolutely demand that we do so. But the whole point of my work and indeed of the efforts of the whole human race has been to get out of that dishonest soul-dead cave of denial where the human race has been so horribly incarcerated.

So, the reality is that the initial appreciation and support of our work of bringing understanding of the human condition is going to have to come from people over 34, those who actually expect important statements to stand out and be emphasised, and don’t want to have to find their way through lots of space separating what’s being put forward, or struggle to read small textwhich is why our website is designed the way it is. It caters for the over-34s, not at all for the under-35s.

The objective then, for the marketing of this world-saving understanding of the human condition, is for the over-34s to initiate appreciation and support of the understanding, and for that support to then encourage millennials and the following Z-generation to persevere with the explanation sufficiently to overcome the ‘deaf effect’ and so also become appreciative supporters of the explanation. In fact, the millennial and Z-generations will love the Transformed Way of Living that understanding of the human condition makes possible (see F. Essay 15) more than anyone else because they more than anyone else want something to live for that is more meaningful than their own unfortunately wretched lives!

And, incidentally, having to depend on over 34-year-olds being able to access and appreciate understanding of the human condition is a real and frightening measure of the extremely serious, fast-running-out-of-time situation the human race is in. Since we know this information and its transforming ability IS the only thing that can save the world, it is an incredibly serious situation where we have to attract support from those older than 34 years old or all is lost for the human race. The already present terminally alienated state of the millennial and subsequent generations evidences just how the human race is on the very threshold of extinction! (See F. Essay 55 for more on the endgame state the human race has arrived at.)


With regard to the ‘big claims’ being off-putting and smacking of hubris and a lack of ‘integrity’, that issue is responded to in F. Essay 54 and WTM FAQ 1.9 where it is explained that while our ‘big claims’ do attract extreme scepticism, they are actually true, and therefore should be stated. You don’t hide an illuminating lampin this case the understanding needed to save the world from fast approaching terminal distress and dysfunctionunder a bed; no, you put it on a pedestal where it belongs.


Image of advertisement for ‘The Book That Saves The World’

Online advertisement that ran across major international news sites
for the launch of FREEDOM: The End Of The Human Condition


Certainly, what appear to be outrageously hubristic claims can initially be off-putting, but in time they become appreciated for their forthright honesty in indicating where the solution to our problems lies.

The comment about not putting an illuminating lamp under a bed but on its pedestal is actually a comment Christ made when he was accused of deluded hubris; Christ said: ‘Do you bring in a lamp to put it under a bowl or a bed? Instead, don’t you put it on its stand?’ (Mark 4:21). It is necessary to say the truth about how important this information really isespecially since it is bringing relieving understanding to the most important yet most denied subject of all of the human condition. Since it’s well known that denials fight back with a vengeance when faced with annihilation, and the human condition is the most denied of all subjects, it follows that the inevitable ‘vengeance’ against having the human condition exposed has to be met by extremely strong counter resistance or the ‘vengeance’ will win out. That counter resistance begins with an unequivocal defence of how important these understandings of the human condition really are. Socrates was given the option of either recanting his honest wordsin particular his assertion that we have to face not avoid the issue of the human condition when he said ‘the unexamined life is not worth living’, and ‘the only good is knowledge and the only evil is ignorance’or being put to death, and because he didn’t bow to his persecutors, and accepted death, that act of defiance set the stage for the great flowering of Western civilisation. The truth about the human condition has to be stood solidly up, put squarely on its ‘stand’, not watered or ‘dumbed down’ at all. Christ understood this principle. He knew that all his denial-free, human-condition-confronting-not-avoiding honest words about human life were going to meet extreme resistance and that he would have to totally defy that resistance and stand by the importance of his human-condition-exposing honesty even though the persecution was going to be so great it would mean his crucifixion (F. Essay 39 has a wonderful description of the life of Christ and its importance). Christ’s defence of truth against denial created Christianity, the most followed faith in the world. The WTM is not about creating a faith, but about ending the need for faith, belief and dogma, but the human-condition-confronting-not-avoiding nature of our work requires the same need for firm defiance of denial. Socrates didn’t bend to his persecutors who wanted to reimpose denial, force him to retreat back into Plato’s cave of denial, and Christ didn’t bend to his persecutors who wanted to reimpose denial and have him retreat back into Plato’s dark cave, and we in the WTM mustn’t bend to those who want to reimpose denial on us.


Jeremy Griffith holding FREEDOM on headland

Jeremy Griffith with FREEDOM in 2016


So while we are forever being told to ‘dumb it down’, make what is presented less confronting, we mustn’t and won’t do that. This has to be the denial-free liberating truth that it is, because, as Christ also said, only ‘the truth will set you free’ (John 8:32). Sure, people will initially be hugely sceptical and deaf, but we mustn’t bend to that scepticism and deafnessand we haven’t bent and, like Socrates and Christ, we were also horribly persecuted, in effect killed/​crucified, for being so truthful and ended up successfully fighting the biggest defamation action in Australia’s history against our persecutors. So we walk confidently and authoritatively through all the outrageously dishonest and vengeful accusations swirling around us, and by doing that, in time, the truth catches up with the lie, and everyone treasures the safe haven of truth that we have defended in the rapidly increasing sea of lies and madness everywhere else on planet Earth. (See F. Essay 56 on the defiant stand the WTM has taken against attacks on its work.)


With regard to any accusation or suspicion that what we are presenting is pseudo science. Certainly the world is awash with all manner of dishonest, deluded charlatans and irrational pseudo science, with, as explained in Video/​F. Essay 14, the current all-dominating practice of mechanistic science actually being one of the worst examples of deluded, irrational pseudo science, but any fair scrutiny of my human-condition-confronting-not-avoiding treatise will quickly reveal it is carefully argued and evidenced, and fully accountable, first-principle-based science. And with regard to the WTM having any similarity with cυlts that have been set up by deluded megalomanic charlatans to seduce those who are desperate for relief from the battle of the human condition (the ‘false prophet’ merchants of delusion and denial that Christ warned about who ‘come to you in sheep’s clothing, but inwardly they are ferocious wolves’, the ‘vultures’ who ‘gather’ ‘wherever there is a carcass [an exhausted human]see par. 1126 of FREEDOM), that accusation is dealt with in F. Essay 56 and WTM FAQ 3.12 where it is explained that the WTM is very easily differentiated from such mind-less organisations because, again, it is a movement based on mind-full science. In fact, what the WTM’s website presents has so much integrity it is the first truly scientific treatise about life since Darwin, and about human behaviour ever!!


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Watch Jeremy Griffith present the breakthrough redeeming explanation of the human condition in Video/​F. Essay 3, or read chapter 1 of FREEDOM.


Discussion or comment on this essay is welcomedsee below.




These essays were created in 2017-2019 by Jeremy Griffith, Damon Isherwood, Fiona
Cullen-Ward, Brony FitzGerald & Lee Jones of the Sydney WTM Centre. All filming and
editing of the videos was carried out by Sydney WTM members James Press & Tess Watson
during 2017-2019. Other members of the Sydney WTM Centre are responsible for the
distribution and marketing of the videos/​essays, and for providing subscriber support.



Please note, we encourage constructive discussion about this information and so reserve the right to moderate or decline posts that we feel are not relevant or inappropriate. In particular, with the subject of the human condition being so confronting, malice can easily occur, and where comments are deemed to be motivated not by objectivity but by malice, they will be declined. It has to be appreciated that the possibility of malice toward this subject matter is very real, and we have a responsibility to manage that as best we can.

  • Sam on April 1, 2019 at 6:30 pm

    Such a penetrating and concise essay about the reality of our exhausted state, it’s effects on the youth (under 35s) and their ability to cope with or digest or analyse and connect with the biological explanation presented so cleanly on this website, that does save the world (saved my world that’s for sure) by providing relieving understanding of our good and evil conflicted corrupted states, and helped thrust me out of my egocentric power-addicted madness, into the compassionately understood relieving sun-lit world of honest truth…thank you so much for this essay Jeremy and WTM Sydney…beyond words appreciation.

  • Joseph on April 2, 2019 at 8:15 am

    Again another shake, rattle and roll hard hitting but so secure and strong in its truly honest depiction of our lives essay. This will require the technique of rereading and immersion to be able to absorb the amount of insightful truth that Jeremy has delivered to draw us each a little further into the light out of the ‘cave’ of denial. I feel gratitude and relief as I think about this. I imagine that you the reader if here in the comment section as one of the rare individuals that is written about above is seeking support and confirmation. Do not give up, continue on your journey, you are at the right place. The compassion that one feels when hearing what Jeremy is uncovering is immense. The transformation is knowing that feeling as truth. As is said above belief and faith is made obsolete through understanding. I now know that Jeremy does access the truth. I am 51, 2 years absorbing his work, the best part of 49 lost and confused. So I have moments of being confronted by his honesty too. What I have learnt is to slow the reading down a little, have patience but not give up, accept the confrontation is within me, reread, let the truth dissolve the blockages and allow the compassion to rise. Blessings and gratitude to Jeremy and the WTM.

  • GoldenRuler on April 2, 2019 at 8:48 am

    It is so amazing how real the “Deaf Effect’ is! It is quite a psychological phenomena and is clear evidence of the human condition. In my sharing of this information with others, I too get this array of responses that are more about style than anything else. This is amazing to me as in my experience this information is so straight forward, easily, logically graspable for any human being to look at and assess for themselves. As stated in the essay, “any fair scrutiny of my human-condition-confronting-not-avoiding treatise will quickly reveal it is carefully argued and evidenced, and fully accountable, first-principle-based science”. I’m not that smart so if I can look at it, asses it, and come to my own concluding about it, then anyone can, if they can lean in past their own psychological human conditioned subconscious avoidance of it.

    WTM’s experience connecting with millennials is very interesting and, as I see it, this acceleration of alienation is actually a good thing, because the more intense it gets, the closer one gets to that natural tipping point, when the suffering becomes so great that we are forced to actively explore alternative paradigms in thinking and understanding; gets us that closer to our inevitable species maturity into adulthood.

    Thank you for this powerfully informative essay!!!

  • abi on April 5, 2019 at 10:13 am

    Thank God for this rock in a world going crazy. I go from being terrified by the picture that is painted here about where the world is going to. I dont admit it usually, but when I read what is written here I know its true. So one minute Im terrified, and the next minute I am holding tighter and tighter to this amazing rock in this swirling sea of madness. And I know we are all going to make it. S thank God someone has the strength to withstand it all and tell it like it is because it is going to save us all. All my gratitude and love and strength.

  • George Saakyants on May 14, 2019 at 12:32 am

    Just thought I would leave a note too. I truly believe in the power of human mind, as the Ray of Light born of the Big Dark Abyss, to sort out the seeming chaos of emotions (desires) by the means of analysis, motivation and speech. I appreciate that WTM Team stays loyal to this principle in a tactful but firm way. Though I am familiar with the “hubris-like” aftertaste one feels when reading WTF material. But so one does when reading citations of Jesus and many other great characters in the history of the world. So it is part of the “deaf-effect” for sure, and thus speaks more of the one who perceives than the one who talks. We see the world not as it is, but as we are.

    As a label on Nutella jars reads “You can’t please everyone, as you are not Nutella”, so is the material that WTM Team disseminates should first of all appeal to those who can accommodate it. I still think it is a massive problem that those who the future of Mankind most depends on, the young grown-ups, the under-35’s, are least open to hear the truth. But it is better to spread the word among those who can hear it and will hopefully be around when the need for the under-35’s will arise to hear it, than to be ignored by all altogether.

    Thanks WTM Team!

  • Gert Kroucamp on May 14, 2019 at 5:41 am

    Reading through the above generated some interesting thinking, around my own kids (young men).
    Thing that came back to mind is that its many of the ’50’s and us ’60’s groups and up to he younger generations, that cause the bigger problem. Most of our generation grew up coming into the growth of technology and added to the greater growth.

    We were started playing the first electronic games, introduced that to our children and so forth, every generation. Not many were withhold from TV’s, and electronic gaming. Now a days known as PC games, X-boxes, etc.
    Today’s Games have such high standards, its a lifestyle of its own, with adults as the masters of playing it. My kids (Young men of 30 and 28) is excellent gamer’s themselves.

    This I where WTM’s ballgame can change. Looking at WOW (World of War Craft), Game of Thrones, League of Legent’s. Many more exist. Google movies made from games should provide lists of these.

    The idea i had if the WTM product can be generated into such a GAME type, it might reach the younger through that way.

    Another way, due the fact that the younger generation do lot like to read much. they want the end result immediately. Present the product in reverse with happy factors as the future to reach, then how to reach it with some changes. Images important. Then slowly to surely the why of, why the age category is at the point where they are, and the rest of the history, mythology and other facts.

    These are probable options. They are not much of immediate details, but when interested in subjects, you don’t stop them. and there there are quite a few geniuses out there.

    Well just my thoughts.

  • John tembo on June 1, 2019 at 3:12 am

    Hi, only the truth would set people free and a coding to the explanation of Jeremy Griffith with the book of transform the human conditions

  • John tembo on June 8, 2019 at 4:14 am

    Hi, after a long time thank you for this book it’s true to set me free it’s true if I don’t get any thing from this book it means am nothing because it’s important book to me am happy

  • Val on June 14, 2019 at 10:14 pm

    I do believe you are down to the important point. Unfortunately lots of people want to live in denial even when deep down we all realize that the way we think and act leads us to more problems in every single aspect of life. Changing our point of view requires some effort but kids don’t want to do this work. Everyone wants to have result now. The way all games designed is to catch full attention of the player. It is tremendous waste of time and energy. In computer game world there is no place for compassion and working TOGETHER. Game is all about winning. Competition separates us. Games support alienated behaviour. There are forces in this world that support this behaviour for very easy to understand reason…. PROFIT. The truth will set us free.

  • Brett Trafford on August 2, 2019 at 8:30 pm

    An interesting essay, particularly the observations about the significant differences between the mindsets of older v younger readers, however, given those differences wouldn’t it be worthwhile using more than one approach to advertising/promotion in order to get across to more people? – I introduced a friend, who is a graphic artist with experience in advertising, to Jeremy’s book a few months ago and he commented on the use of lots of red and yellow on the book and the WTM website, and the rising sun imagery, and commented how many ‘born again’ religious posters and literature uses red and yellow and sunlight imagery, presumably on advice from advertising consultants. Im no expert on psychology or advertising but I suspect the choice of colour and imagery used in WTM promotional material is no accident, and it is now acknowledged that the current material does nor appeal to the demographic who needs it most, and is growing as the older demographic shrinks, it would probably be worthwhile using more than one advertising concept to cover more bases.

    • Genevieve Genevieve on August 3, 2019 at 3:46 pm

      Hi Brett, as the statements at the beginning of the essay evidence, your friend’s comments are not uncommon and are the reason Jeremy has gone to lengths to explain why, even though we receive many such sentiments, we must not bend to scepticism and deafness but present the truth as it is. That’s not to say that we don’t exhaustively try all sorts of different approaches with our promotion and advertising and that we don’t always welcome and thoughtfully consider the ideas and opinions we receive and seek.

      I thought this response to FREEDOM that was posted on our Forum recently shows the opposite reaction that many people have to the presentation and is worth sharing! ‘…whilst going about my normal day to day life, still in a fog, still learning how to adjust to an unjust and horrible world, It just happened that I stumbled across Jeremy Griffith’s ‘FREEDOM’ in an obscure little book shop in a little Victorian town in Australia. The book colours were BOLD, the claims on the front cover were even BOLDER. I read it in two weeks (a testament to how completely desperate I guess I was). And there, finally, THE ANSWERS!!! Beautifully presented by Jeremy! My life has not been the same since, and I have been loving the freedom and wisdom! I treat everyone now, that I use to hate, with respect and compassion!!! It’s great, it is literally earth shattering for me.’

  • Melody on February 20, 2020 at 3:48 pm

    Interesting article and I see the teenagers “WTM stealing internet space and the concept of selling something.”
    The point I think is that each and every little area in life is about selling. Boy meets girl, it’s a process of sale. “Do you like me, do you want to date?”
    I would say too that when I talk about the road to FREEDOM book – I am selling it, the gain, not money value but a light on the understanding the text can bring.
    Good news is that every teen can decide for themselves.

    To my mind and the way I saw myself as a teen and what I see today about them is – that incessant struggle between child and adult. Making the transition is a huge jump and the divide is wide. It is where I made big mistakes out of stubbornness and out of determination.
    That said – I think using the data in a smaller booklet would open doors in the teen world and mind.
    Theirs is all about dealing with peer pressure and “how to handle and communicate.”
    Imagine zoning in first and foremost on the proof of how special they are as a species having arrived in 2020. What they stand for as humans that are “Free” and how they are the present and the future.
    I am big on raising up children by shining light on their magnificence and even as an adult never fail to openly state that the teen mind is refreshing and willing and capable of thinking outside the box.
    My take on this article is “why not zone in on them and let them know.”

    • Rose on August 15, 2020 at 4:05 am

      I’ve just become a great grandma and strongly believe the younger generation need exposure to this incredible knowledge! I believe and agree with Melody’s response. “Freedom, The Human Condition,“ is an incredible read and should be read by young and old. However, as you pointed out, the size can be intimidating for the young. “INSTANT” is more familiar to them. I too, believe this needs to be in a booklet form and perhaps in some story form while maintaining it’s wisdom. Would love to have my grandkids read it, however, though University Grads, Masters Degree, etc., lead busy lives and would find time constraints to prevent from reading. Your suggestion of A booklet form might be the answer.

      • Genevieve Genevieve on August 15, 2020 at 9:29 am

        Hi Rose, thank you for your support and if you haven’t already seen it I’m sure you’ll find the short summary booklet of THE Interview, where Jeremy is interviewed about FREEDOM by acclaimed British actor and broadcaster Craig Conway, exactly what you’re looking for. You’ll find it here:
        Younger people will also find the explanation of Resignation in Freedom Essay 30 especially relieving and helpful because at last the immense difficulty and struggle of adolescence is honestly explained.